Wisdom is an attribute of God, a facet of God's character. We cannot have God without wisdom, and we cannot have wisdom without God.
When we are told to heed wisdom and to love instruction, we are being told to put on an attribute of God! Who would refuse such a gift? I desire wisdom! May the Lord hear my cry, and grant me his wisdom.
For who finds me (wisdom) finds life, and shall obtain favour of the Lord. But he that sins against me wrongs his own soul: all they that hate me love death. -Proverbs 8:35-36